Knead To Know: Seven Considerations For Designing A Killer Logo

We can all agree that having the right logo is a crucial component in ensuring optimum awareness of your brand. Nailing this goes a long way in building your brand identity, separating you from your competitors, and most importantly, making a strong first impression on a prospective customer. 

But how do I get my logo right? And what can I do to make mine stand out from everyone else? 

Below we will discuss seven considerations for creating a killer logo:

Making your logo unique 

Your logo is your brand signature and therefore it should be completely unique to you. Having a logo that is similar to another brand, most significantly a competitor, then this will only serve to be detrimental in your quest for brand identity. 

You may like the logo of that coffee shop down the road or your local hair salon but the aim of the game is to differentiate yourself as much as possible from these.

Is it memorable?  

Could you draw your logo out from memory or dictate how it looks to someone in conversation? These are questions that you need to ask yourself before moving forwards. Think about logos that the most successful brands use or even products and services that you use every day. We can guarantee that you will be able to recall how these look without any kind of challenge. 

Making your logo memorable will go a long way in gaining repeat visits and customer loyalty.

Does it represent you?

Your logo should represent you and the way in which your business operates, it should speak the same language as your audience which is significant in building conversation. Of course, there are no right or wrong answers here but think about how your brand is perceived in relation to what you offer; success here will nurture the affiliation that your customers have with your brand. 

Getting the right typeface 

This may seem like an easy and natural step but choosing the right typeface that works for you and your brand should be a very selective process. If you have opted for a logo that uses a sketch as well as type then consider how the type will look by itself without the sketch attached to it. Will your logo still convey the same message and identity as it did with it? 

Your typeface also must be considered in how it will be used in future communications. Ensuring that the rest of the typeface alphabet looks as good as the letters used in your logo will make utilising further assets or print about your products or services a lot easier.

Scalability  

It is important when considering scalability to imagine your logo on the biggest billboard in town or up on the screen in the cinema (who says you can’t dream big!) but also how it would look on a small label on your favourite sweet or chocolate. Having a logo that looks great and conveys your message both big and small is proof that it will essentially work. 

Where is your logo being used? 

This part of your logo design process will influence both colour choice and details within your design. Your three colour gradient might look the absolute business on screen, but if you have it screen printed or embroidered onto a T-shirt then you may have to settle with a 1 or 2 colour representation. 

Is it future-proof? 

You might just want your logo at the moment for your shop-front or as a profile image on socials but what if you want to launch an app or even your own line of beer mats? Taking your long term aims into consideration within your logo design will most definitely prevent you from experiencing these headaches further down the line.

Want us to design your logo for you? Why not drop us an email at info@breadbirmingham.co.uk to discuss your needs. We look forward to hearing from you!